Sprawl is a general interest publication concept for the urban dweller. Derived from the term ‘urban sprawl’ and the carelessly relaxed position of reading. Emphasis is placed upon contemporary culture, music, film, food, and travel. First featured article depicts the cultural development in Johannesburg. Mainly discussing the city’s desire to establish an authentic South African identity separate and to not become as Westernized as Cape Town. The second featured article profiles actress Penelope Cruz and her relationship with cross-cultural film.