College textbook publishers battle an ironic truth every day: While the vast majority of students prefer physical, printed, bound books to digital counterparts, they are reading these books less and less each year. Macmillan Education has turned to Carling Design time and again to bring our formidable experience with magazine and trade book design to bear on the problem. In recent years, I’ve designed many large, comprehensive, best-selling textbooks in the sciences and humanities and numerous readers for W.H. Freeman and Bedford/St.Martins. My trademark is a blend of college textbook pedagogy and trade magazine journalism with use of stunning photographs, unexpected colors, subtle graphic touches, and overall, an uncluttered, accessible layout.