The new Ringling College Admissions had three components: print, web, and interactive. Working with Ojai Mitchell in the Ringling College Design Center, we tackled the challenge of creating an engaging, video-based interactive environment for prospective students to learn about the school as well as the majors, as told by students. It was important that it was as transparent and natural as possible - with nothing scripted, and all questions developed through conversation with the students, by the students. It was sent out on a USB, with a central concept of Discovery.

Using the concept of Discovery and the interactive nature of the piece, the packaging provides the same tone and vibrancy as the USB content.

All videos were directed, shot, and edited by myself and two partners.