RussiaDiscovery – tour operator for active adventures in Russia. The company was founded in 2005 by a group of enthusiasts, who while traveling around Russia saw an opportunity to provide better access and information to travelers in the country. They decided to create a company that now provides high quality active travel and expeditions around Russia.

                                                    

The need for re-branding came up in order to attract new types of consumers and to grow the popularity of tourism within Russia.

Proposition statement: “Re-discover your country”.

Design requirement: Formulate a flexible style that would fit for a variety of vacations and expeditions that a large country like Russia has to offer, while maintaining a consistent brand image.