Kayafas Industrial Tools
Branding, strategy
2015
2015
An identity for a company in Athens, Greece grounded in the national marketplace that provides high quality industrial tools.
A brand with a relatively conservative target audience, a meeting point for the old and the new, where design can bridge the gap and deliver high valued services and attention to detail, a family-owned business.
The brief was to communicate the company philosophy: Innovation and Strength. The simplicity behind the brand creates high legibility and comprehension. New strategic goals were reached by creating a new identity platform centered around a minimal environment that creates a brand with an effective, simple and bold look in an ever expanding industry.
Welcome to a new era of Kayafas Industrial Tools.