GRANT'S x IT'S THE SHIP 2014 INVITE
Client William Grant & Sons
Creative Director Pat Law
Art Director Janice Lin
Director of Strategy Eugenia Tan
Digital Strategists Lee Weiling, Tammy Ye
Art Director Janice Lin
Director of Strategy Eugenia Tan
Digital Strategists Lee Weiling, Tammy Ye
Grant’s brand equity had eroded. They had become a faceless brand and were in dire need of revamping their branding.
Tap on the truth behind all great friendships –
No man grows great alone. We celebrated the bonds of brotherhood having off-the-wall experiences
with Grant’s on IT’S THE SHIP, with one promise:
You provide the company.
We provide the courage.
To fully enjoy the party onboard, we armed
our guests with the following:
• The Broble - A guide to the party experience onboard that lists 10 Bromandments worthy of any self-respecting bro.
• The Reliable Bro – A Grant’s Magic 8 Ball for bro-worthy advice.
• Scroll of Destiny – Initiation guide to the sickest party onboard ITS THE SHIP.
• Grant’s Dollars – Place your bids to win the grand prize of a private party with DJ Sasha Grey.
• Condoms – 2 for you and 1 for your Bro.
The Broble
A guide to the party experience onboard that lists 10 Bromandments worthy of any self-respecting bro.
The Reliable Bro
A Grant’s Magic 8 Ball for bro-worthy advice.
Scroll of Destiny
Initiation guide to the sickest party onboard ITS THE SHIP.
Grant’s Dollars
Place your bids to win the grand prize of a private party with DJ Sasha Grey.
Condoms
2 for you and 1 for your Bro.
