RAK Airways the homegrown airlines by the Emirate of Ras Al Khiamah wanted to re-launch the Airlines, promoting it as a premium airline that reflects the scenic beauty and the famous Arabic hospitality.
My task was to create a brand identity that would capture the feel of the emirate at the same time create a strong sense of the Local Arab Culture. The logo was created in Arabic Calligraphy that said the name of the emirate, but made to appear like a falcon. The design patterns were derived from the logo itself and was used in various applications.
