Client: Fitvana
Fitvana is a brand of fitness products that primarily targets females. The Zag foam roller is Fitvana’s first product to hit the market. The zig zag pattern of the roller helps to better massage muscle, in contrast to competitor products that typically have parallel ridges.
Role: Art Direction & Project Management
Worked with designers to generate a logo, color palette and style guide for the Fitvana product line. Developed branding, packaging and marketing collateral for The Zag, and helped the client generate packaging content focused on key selling points.
