With stakeholder collaboration we created digital brand guidelines from their existing print documents, making the most out of the brown, red, gold color scheme. Using the existing site as a baseline, we created new hierarchy that would meet the needs of older users and their carers.  I was then charged to design, mock-up and built their new responsive site using a platform which would make it easier for them as a company to update and use internally. 

With special consideration to legibility, and the ability native text translation the site now also has additional functionality such as donation, social media integration and newsletter sign up. Images and assets now reflect the brand goal of showcasing empowered elders, informed and in control.