Wunderman Holiday Card 2011

Brief: Create an impactful holiday card to wish clients and vendors seasonal greetings and a happy new year.
Insight: "It's exciting to receive holiday greetings that are personal and meaningful."
Tone: Joyous: After all, tis the season to be jolly.

Execution: An animated timelapse of the Wunderman employees to reveal the holiday message. An eBlast
was sent out to clients and vendors took you to a vanity url that housed the video greeting. Apart from this unique hosting site, the video was uploaded onto the Wunderman Networks Channel on YouTube and on the agency website. Thereby, created an ideal portal for sharing via Facebook, Twitter and other channels.

Result: In two weeks the video got over a 1000 hits and saw many happy and thankful clients.

 

Photography & Art Direction: Saunak Shah

Other Credits: 12 Art Directors were assigned a single word and the job to design a poster with their style; look and feel. These 12 artworks were then printed onto a 42" x24" poster and cut down and collated into 32 squares. 32 booklets were assembled and then on the day of the shoot, the entire agency was invited to participate to take down these squares (A metaphor for the Wunderman "Curious" Square brand) to reveal the holiday message. 

Lester Wunderman is seen taking down the last square.