Tripod Dental Clinic was named after the medial term 'tripodization', and also because of the trio that founded the clinic. The clinic appeals to both young and old, but seeks to evoke a fun and energetic atmosphere in contrast to the usual cold and serious tone of clinics. While crafting out the identity for the clinic, we were careful in not misleading our audience to confuse the clinic with a camera equipment shop due to the name 'tripod'.

 

Rounded letterforms were used as the main visual language for the brand, with the letter P stylised to form a toothbrush with toothpaste on it. The letter P is then used as an alternate independent logomark on other collaterals.