THE RUN DOWN
Introducing the revolutionary SONOS Listening Experience. SONOS is a manufacturer of multi-zone digital music systems that allow you to stream your favorite music wirelessly from your smartphone, tablet or computer to speakers placed wherever you want.
THE CHALLENGE
SONOS' advertising firm 72 and Sunny presented us with a challenge. How to turn SONOS owners into SONOS advocates?
THE OPPORTUNITY
Our goal is to provide our core audience, these proud SONOS owners, with an opportunity to do just that — show off to their friends and family. And we want to provide them with a vehicle that circumvents the “sales pitch”.
THE SOLUTION
Music has become an individual experience, relegated to the earbuds. SONOS makes it social again. It is more than just a piece of technology. It is a transformational music experience that is only amplified when shared. Introducing the SONOS Social Listening Experience.
Introducing the revolutionary SONOS Listening Experience. SONOS is a manufacturer of multi-zone digital music systems that allow you to stream your favorite music wirelessly from your smartphone, tablet or computer to speakers placed wherever you want.
THE CHALLENGE
SONOS' advertising firm 72 and Sunny presented us with a challenge. How to turn SONOS owners into SONOS advocates?
THE OPPORTUNITY
Our goal is to provide our core audience, these proud SONOS owners, with an opportunity to do just that — show off to their friends and family. And we want to provide them with a vehicle that circumvents the “sales pitch”.
THE SOLUTION
Music has become an individual experience, relegated to the earbuds. SONOS makes it social again. It is more than just a piece of technology. It is a transformational music experience that is only amplified when shared. Introducing the SONOS Social Listening Experience.
