INSPIRATION
This comparison website is aimed at the target market of students, primarily between the ages of 18-24, and so needed to be current, clear and user-friendly. The logo combines a house icon and a location pin into an instantly recognisable icon.
BRAND GUIDELINES
Robust brand guidelines that set out the correct ways of representing the logo, its colours and wording, ensures that the brand is protected and its integrity remains strong.
HOMEPAGE
The first page that site visitors land on, the home page needed to be easy to navigate, with the search feature prominently situated. Tying the site design in with the new logo, it is clean and simple, but also uses fun icons and colours.
IT’S RESPONSIVE...
As the majority of students access the internet via smart phones and tablets more often than they do via laptops and pcs, it was crucial that the site looked great on all platforms.
STUDENT GUIDE
Using icons that tie in with the branding to ensure consistency, this area of the site provides easy to access relevant information that would be useful to a student, such as budgeting advice.
