Client: Staedtler Triplus Fineliner Pens
Key Message: Staedtler pens make bad news a little better, because anything written with a Staedtler pen looks good.
Tagline: Fine with it.
PRINT
SOCIAL MEDIA: TINDER
"Rejection" notes for when a user likes someone and swipes right, but the other person swipes left.
MICROSITE
A database of typographic "bad news" notes that can be delivered through email or snail mail, categorized by relation.