My project is inspired by the Lewis Model; which is a model that divides cultures into 3 main categories each one has its own characteristics.

Infographic: a representation of the Lewis model that I created with a friendly and fun tone to appeal to my target audience.

A set of 5 booklets that illustrates contrasting cultures within different aspects of communication.

A page from the Idiom booklet.

The brand that has been created for this project.

As it is a dynamic brand, it changes according to each culture. (colour coding is inspired from the Lewis Model)

Posters to promote the brand.

Calendars made out of the British Slang booklet

Future development:

The concept of the booklets could be applied to different cultures/countries, after examining the culture to give insights into the new culture for international students.