The logo will need to clearly communicate the background, values and future ambitions of the company to potential clients. In this instance such as communication must be achieved using a combination of hand generated typography based on existing fonts and typefaces, semiotic material, lingures and flourishes.

 

 

A modern and contemporary logo is to be designed using a very 'earthly' and vibrant color palette in order to give the logo and branding components a striking outlook as well as a communicative logo that will be both visually and presentable outlook so that the targeted audience will accept the logo as well as create a brand that will be striking and vibrant.