This was a brief set to rebrand Lowlands Festival in The Netherlands, initially research showed that the festival had no distinct style making it recognisable to it's audience. So I created the concept of this psychedelic paradise, elements such as the music, arts, theatre performances directed me to this concept as well as the date the first initial festival was launched. I really wanted to capture the crazy, excitable energy you whitness at festivals combined with psychedelic elements to produce a really visually appealing persona. I spread this concept across several media platforms and produced, tote bags, merchandise, a banner and overall promotional poster.