GREEN BLOOD is a brand based on the colorblind perception of the world.
8% percent of the world population is affected by colorblindness, a feature that usually is not taken into account and may cause difficulties in different life situations.
On this occasion, however, being colorblind gives you advantage, as GREEN BLOOD products are designed to be understood and enjoyed specially by this collective. It is a situation of role reversal where the rest of the population is the one who needs to adapt, creating empathy for the colorblind.
