Project: Branding for Unalome store
Location: Odesa, Ukraine
Area: Graphic design
Completion Date: May 2014
Design: Taisiia Lavrova
OVERVIEW
The branding project for the clothing shop was aimed at highlighting its unique style and the powerful energy exuded by the designer products. The main objective was to fully integrate two directions: visual identity and clothing style, creating a cohesive and meaningful connection between the two. The challenge was to create a brand that resonates with the client, evoking a sense of personal connection and emotion. The end result is a visual identity that is not only striking and bold but also allows for personal interpretation and association with the clothing line.
GOAL
The visual goal was to combine Eastern and European styles but in a modern and fresh interpretation. Since a clothing brand is a work
of a fashion designer, it was also necessary to emphasize the individuality and authenticity of each product, as well as to unite all graphic elements in a common way.
Location: Odesa, Ukraine
Area: Graphic design
Completion Date: May 2014
Design: Taisiia Lavrova
OVERVIEW
The branding project for the clothing shop was aimed at highlighting its unique style and the powerful energy exuded by the designer products. The main objective was to fully integrate two directions: visual identity and clothing style, creating a cohesive and meaningful connection between the two. The challenge was to create a brand that resonates with the client, evoking a sense of personal connection and emotion. The end result is a visual identity that is not only striking and bold but also allows for personal interpretation and association with the clothing line.
GOAL
The visual goal was to combine Eastern and European styles but in a modern and fresh interpretation. Since a clothing brand is a work
of a fashion designer, it was also necessary to emphasize the individuality and authenticity of each product, as well as to unite all graphic elements in a common way.
CREATIVE PROCESS AND RESULT
Logotype was based on the client's idea of a lotus flower as a symbol of the brand. In the course of work, it turned into a special, recognizable logo. Rounded shapes, clear lines in smooth combinations, symmetry and clarity have created a structural and original brand image.
In the course of working on the corporate identity, I also created a series of designs that reveal the values and identity of the entire brand.
Each piece of clothing was packed in specially designed wrapping paper. I found my inspiration for the pattern in eastern tiles and decorative elements. I wanted to make the client feel special and excited about the purchase, and also to deliver a special thankful message from the shop. For that idea, the package is decorated with a small postcard in the form of a palm (symbol of giving) with a lotus flower (symbol of beauty). These elements emphasize the peculiarity of the purchase.
In addition, colour patterns and design elements were created for stickers and printed materials. The necessary elements for regular and periodical printed matter were easily combined with each other and were very recognizable. It included: tags, business cards, flyers, postcards, and posters.
The store has successfully existed for 5 years, delighting and inspiring its customers. The project has left an indelible mark on the hearts of fans and continues to inspire young designers by showing a high level of visual style and identity.
