The UCLU Festival of the Moving Image (FoMI) is an annual student-run film festival, established in 2007. In 2014 and 2015, I was in charge of planning the festival's publicity strategy. This included establishing the festival's branding for that year and designing print publicity materials.
The brief: The festival organisational committee (myself included) had decided that "Truth and Lies" would be an thrilling and appropriate theme for the 2015 iteration of the festival. In the months leading up to the festival, issues surrounding government surveillance and secrecy had been thrust into the limelight. In particular, publications like WikiLeaks, the Snowden files, and the Guantanamo Diary had fuelled impassioned debate and discussion: is it acceptable for governments to lie to protect its people? Is it in our interest not to know the whole truth? Can privacy exist in the modern world? We wanted the branding and the publicity of the festival to reflect these themes. Eventually, we settled on the idea of censorship as the most recognisable and pertinent expression of these ideas.
The brief: The festival organisational committee (myself included) had decided that "Truth and Lies" would be an thrilling and appropriate theme for the 2015 iteration of the festival. In the months leading up to the festival, issues surrounding government surveillance and secrecy had been thrust into the limelight. In particular, publications like WikiLeaks, the Snowden files, and the Guantanamo Diary had fuelled impassioned debate and discussion: is it acceptable for governments to lie to protect its people? Is it in our interest not to know the whole truth? Can privacy exist in the modern world? We wanted the branding and the publicity of the festival to reflect these themes. Eventually, we settled on the idea of censorship as the most recognisable and pertinent expression of these ideas.
Deliverables: Posters, flyers, coasters, sweatshirts and social media assets.
