Brief
The L’Oréal Professional Products Division has always nurtured and developed excellent relationships with salons and the beauty professionals who run and work in them. However, we would like to build a greater engagement with the end consumer, who are the ones who feel the benefit of our products most.
Approach
To create an app that allows L’Oréal users to find their nearest salon based on their location and find out vital information such as products and the salons website. The app would also allow users to create a profile and review and rank their exepreience on a gold, silver & bronze scale. Finally, it will also feature shared feedback and live chat forums for users to engage not only with the salon but the customers as well.
Print Media
Mobile App
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