Joe Ling's profile

North Face Purple Label Lookbook

North Face Purple Label Lookbook
 
As an extension to my identity, I was set the task of creating an editorial design for the Japanese exclusive, North Face 
sub-brand, North Face Purple Label.
 
To follow on from the ideas of exploration, navigation, and adventure created in my identity, I decided to create a lookbook for the brands up and coming A/W 2015 collection, in the style of a map. 
 
The lookbook has a card cover, and a double sided print, which you have to unfold, twist, and turn to interact with - just like a map. The inside cover features a key, which gives information about the items of clothing in the collection. The design also features map references such as topographical map gradient lines, and scales.
North Face Purple Label Lookbook
Published:

North Face Purple Label Lookbook

As an extension to my identity, I was set the task of creating an editorial design for the Japanese exclusive, North Face sub-brand, North Face Read More

Published:

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