Mandara Nagaraj's profile

StyleClick PopUp - Retail Experience: StyleTribute.com

The Exterior of the Shop
Located in the heart of Singapore, Keong Saik Rd, The StyleClick PopUp Shop was launched as a collaborative venture between StyleTribute.com and Grana.com. Both our online retail stores were looking to go back offline to capture untapped markets in Singapore. 
 
To view the branding of this Pop-Up shop, click here.
Final SetUp before the furniture kicked in!
Simple knolled bags on sleek hooks. 
To ensure brand recall, the Visual Merchandising of StyleTribute.com in the shop leaned towards bringing our website back to brick and mortar. Elements of our website was slapped onto walls and voila! 
Enabling customer to inspect the items enabled them to trust our authenticity and increased their familiarity to our website.
Elements of our online presence was stickered on in little sections of the shop, some in the browsing sections and others in the dressing rooms
The space hosted head-to-toe styling sessions, talks held by SheSays & bloggers that boosted our sales as they would browse through and familiarise themselves with our merchandise.
StyleClick PopUp - Retail Experience: StyleTribute.com
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StyleClick PopUp - Retail Experience: StyleTribute.com

The StyleClick Pop-Up Shop was a 1.5 month offline marketing campaign that aimed to boost awareness of two fashion e-commerce sites in an interes Read More

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