CYNTHIA MURNANE's profile

BP, Brand Look and Feel, Global Launch

CYNTHIA MURNANE
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A new identity for what was British Petroleum. The look and feel displays BP's commitment to alternative fuels and an emphasis on being a global energy provider. Many people worked on this project. Over two years I led the corporate identity team for the launch of this brand. My involvement included the development of the overall  look and feel and included all elements of launch and implementation for BP including: formal guidelines, print literature, advertising, brand engagement program, supporting brands (BP Solar, BP Chemicals, ARCO, Castrol). brand hierarchy strategy, livery program, uniforms, digital, web, environments and brand training.

energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
energy Corporate Identity strategy
BP, Brand Look and Feel, Global Launch
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CYNTHIA MURNANE's profile

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CYNTHIA MURNANE's profile
Los Angeles, CA, USA

BP, Brand Look and Feel, Global Launch

A new identity for then British Petroleum. Graphics convey the companies commitment to alternative fuels and an emphasis on being a global energy Read More

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