Bridging the gap
Karachi Relief Trust (for Pakistani flood affectees)
This project was created by a group of civic minded volunteers, Karachi Relief Trust (KRT) shares the fundamental belief that each person can and should make a difference using the right people. KRT has been leading relief efforts since 2007 and mobilizes its team and contributers whenever disaster strikes. In 2008, Karachi Relief helped the victims of the Quetta Earthquake and avoid a wide-spread humanitariancrises by taking up initiatives to build shelters for the displaced. Additionally food rations were contributed among the affectees. Continuing its efforts in 2009, the internally displacedpeople of Swabi had no means to survive with. KRT saw the need to provide relief forcertain perishable daily necessities such as milk.
Objective
A campaign to educate people about KRT’s Build a Home Program and making them realize its importance and how KRT will help them use their money in the most constructive way.
The basic underline concept is “Bridging the gap”. It covers the whole idea of KRT being the bridge, the connector, the proper channel through which a donor and victim can be linked. I have used a simple everyday example to demonstrate it. A circuit, which consists of a battery representing a donor, a bulb representing a victim and a switch representing KRT. So KRT is the link through which a person who has means can shine the light (victim), which in turn spreads light
The campaign consists of a series of posters showing the basic idea of “Bridging the gap” between the donor and the victim.
Launch an online game application called “Connectors”. This will be a game in which the user will have to complete the circuit. As soon as the circuit will be completed, the user will have to click on the bulb to get their score recorded. A window will open stating the score and a social message educating the user about what KRT is currently doing. As soon as you read the message, the bulb will turn into a smiling face. Each bulb has a different score depending on the path the user has taken to complete the circuit. After crossing each level, a certain amount of money is donated to KRT.
