Brief
The primary role for this brief was to work as a account planner and develop a compelling, research-led and insightful creative brief, along side a report on a brand of your own choice.
Approach
I chose to write about Cortana, Microsofts voice recognition software. From research i created my key insight which was that
"Cortana bridges the gap between humans & technology." which is what my report would be based around. Finalising the package by highlighting the key insight, user data, demographics and packaging the report and brief that I wrote in a creative way format.
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