ZOMBIE JUICE ABSINTHE
The Zombie Juice Absinthe project was an extensive packaging project for a high-class, limited edition liquor. I was responsible for all stages of the project,
from concept through final production.
The chosen concept was "Zombie Juice Absinthe," which is "Strong enough to wake the dead." From there, the packaging became a morgue drawer that the consumer
must open (despite warnings) to reach the absinthe. The outside of the package is a metal toned/textured sleeve, and inside is a pressboard tray/drawer.
Inside the morgue drawer is a custom-sewn body bag and informational insert, which doubles as a poster for shelf life.
After reading the insert, the consumer unzips the body bag to find a chemistry flask full of Zombie Juice.
