As a part of YMCA's aquatics program, the Safety Around Water campaign promotes adolescent and adult safety when near bodies of water. According to statistics, accidental drowning is the second leading cause of unintentional injury-related death for children 1-14 (CDC). These stats peak at ages 17-19. 61% of these deaths happen in pools and natural bodies of water like lakes.
My idea was to communicate the dangers of being at risk around water. Since our children have the most risk of unintentional drowning, it was important to show the perspective of children while being unattended and the importance for them to know water safety.
Final project items include; digital web banners, web advertisements, video art cards.
More information: http://www.ymca.net/watersafety
Agency: Carol H. Wiliams Advertising
Creative Director: Marcus Taylor
Graphic Designer: Amir Clark
Creative Director: Marcus Taylor
Graphic Designer: Amir Clark
Photographer: N/A
Client: Union Bank
Client: Union Bank
