We worked closely with the client to establish a series of single-word names that would succinctly describe the benefit of the brew. These names were attributed with a colour that symbolised the associated verb. A sturdy slab serif font was used allowing the text to remain legible when playfully positioned on it’s side running up and down the box. Illustrations of various tea-making paraphernalia were created using shapes from the letterforms; these are tessellated and adorn the packaging inside and out.