Our brief was to create a brand that reflected the high standards of the development projects but also a sense of permanence that would instill confidence in buyers. We achieved this by using high quality materials and finishing techniques on the stationery including: metallic pantone inks, foil embossing and gold edging. Our modern gilt logotype was paired with an heraldic charge (a lion passant) that would evoke a feeling of abiding authority. Our lion holds a skeleton key alluding to the companies offering, a tessellating pattern was created from the form of the key’s bit and used across the stationery.