The founder of the SOSF  charity is 'His Excellency Abdulmohsen Abdulmalik Al-Sheikh'. He is a passionate scuba diver with a deep love for the marine environment and in particular the sharks that dwell in it.

Initially, the focus of the logo was based around a shark as an idea but because the client's goal was to ultimately help all species in the ocean, it was finally designed around an ocean wave. The whole brand was then developed to include supporting collateral, educational items and advertising, as well as a coffee table book. Over the years the organisation has funded many projects around the world to much acclaim.