Brief
- Sage asked us to communicate to small businesses the plentiful benefits that Sage and the accounting software they have created can offer to these businesses.
Solution
- To create "Sage day" an event that will target small business's during the day in their spare time during the mornings, lunch and evenings and we called this the 3 hour open zone. During these times a coach would travel around the our chosen city of Leeds and challenge small businesses to experience and compete again Sage.
- There will also be a special event for conusmers who wish to further trial Sage to go on a event which includes information areas, ambient activities and a live map / feed of peoples opions and where the coach is traveling to next. Allowing them to request a visit near them.
- This is all tied together with a unique identity of capturing the style of motion and travel which will be applied to all advertising materials such as print media, social media, animation & ambient media. To get people talking about Sage and using it in their business.
Sage day Event
A event aimed to engage user to interact with Sage. The day has been broken into sectors such as :
Information center | Interactive sector | Software lectures & Tutorials
Print Media
Video Vectors
Campaign Mock ups
Video Animation
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