The concept originally focused on the idea of seeing a live event and watching history unfold right before your eyes. And what better way to present that than making it feel like a Big Show - ala the way Nashville has made use of it's famous gig posters promoting iconic acts at the Grand Ole Opery. 

 

It's also the last time Jeff Gordon will compete in NASCAR. So we combined these  ideas to make the campaign feel like a Farewell Tour and an All-American Bash. The campaign mainly focuses on Jeff Gordon with complimentary peices building the big show idea - aka "It's Showtime" while urging fans to See It Live.

 

ECD/Writer: Peter Kim

Sr. AD/Designer/Production: Noah Gregg

ACD/Writer: Mike Sherman

Producer: Mike Fox