Existing Logotype of Thambbi.
Thambbi, typically in Tamil means a younger brother, recognised as the Best and Ubiquitous South Indian Resturant with a pleasant ambience and serene hospitality. At Thambbi, one would have an array of dishes and Thalis that represent the strong influence of South Indian delicacies with a twist of our Mumbai Nagariya.The delectable atmosphere here, imbues a vibe just perfect for spending quality time with people you love to hang around with.
Roman Alphabets (Myraid Hebrew) was fused in with visual characteristics of the Baamini (Tamil Script) to give it an authentic Tamilian twist. Also the colour pallete was finalised keeping in mind the South Indian flavours and elements.
The baseline 'Innipu Pulipu' in Tamil means 'Hot n Sour' : An amalgmation of flavours, aromas which is also a USP of this resturant.
Conceptual Advertising.
(Posters, Print ads and Hoardings)
Stationary Design for the Resturant.
Thank You :)