The Pretzel Peace
Branding for a fictional groovy pretzel shop
Branding for a fictional groovy pretzel shop
The Pretzel Peace is company identity development project that includes a circular logo, interactive menu, and pretzel sticks cup with dipping sauce holder. The concept for this quirky, psychedelic pretzel shop was inspired by an iconic sketch of a hot pretzel as a peace sign. The sketch evolved into the soft pretzel hand making the sign for peace. The menu was especially fun to write because all of the descriptions of the pretzel flavors involve 70s slang such as "groovy garlic parm" and "chillin' choco-chip." All pieces are hand crafted and digitally printed on craft colored textured cardstock.
