Design Audit helps the company gain a competitive advantage through early identification of opportunity areas, leading to overall improvement of its product/s and business as a whole. It helps maximize standardization across the product range and thereby achieve cost reduction. The design audit helps update the product to reflect changing customer needs, technological advancements and market competitions. A comprehensive design audit brings out all the inconsistencies, so as to help the management develop holistic business strategy for its progress.

The objective of this assignment was to use design thinking and its approach of keen observation to identify opportunity areas for design intervention. To also gain a holistic understanding of business and the intertwining of its various elements / departments /components vis-à-vis design