Brief - Create a student brand campaign that gives students a reason to visit Gap. Your visual brand campaign should be communicated through flyers, in-store signage, window vinyl and across all social media platforms speaking directly the savvy student! The campaign will launch during Fresher’s Week 2015, promoting a huge 25% off student discount.
Idea - The idea behind the GapEssentials campaign is primarily to speak directly to students, presenting them with something that they can relate to so that they’ll be intrigued to find out more.
Each campaign poster/flyer basically presents a product and argues that its something every student should have, an “essential”.
By using clever language and their most recent DressNormal campaigns‘ tone of voice (something they ask for), each type of product links to a scenario that every student will most likely come across and be able to relate to while they are at university.
Each campaign poster/flyer basically presents a product and argues that its something every student should have, an “essential”.
By using clever language and their most recent DressNormal campaigns‘ tone of voice (something they ask for), each type of product links to a scenario that every student will most likely come across and be able to relate to while they are at university.
