Circle K + BGCA Cause
Coinbox Promo turns spare change into a force for change.
Coinbox Promo turns spare change into a force for change.
TEAM: Creative, Account Director
RESPONSIBILITIES: Conception & Design, Estimation, Project Management, Production
The client, a franchisee of several hundred Circle K C-stores across the Southern California region, made this one pretty easy on the Account Director. They had run a coinbox promo for BGCA in years past, but it had been a good long while since it had been in use and was therefore in need of a solid reboot. This was the very first execution the new BGCA Cause brand had seen, so a simple and easily extensible theme for the cause brand as well as process development for execution of similar pieces in the future were both important aspects of this project. I developed and produced the artwork below to fit the existing coinbox hardware.
RESPONSIBILITIES: Conception & Design, Estimation, Project Management, Production
The client, a franchisee of several hundred Circle K C-stores across the Southern California region, made this one pretty easy on the Account Director. They had run a coinbox promo for BGCA in years past, but it had been a good long while since it had been in use and was therefore in need of a solid reboot. This was the very first execution the new BGCA Cause brand had seen, so a simple and easily extensible theme for the cause brand as well as process development for execution of similar pieces in the future were both important aspects of this project. I developed and produced the artwork below to fit the existing coinbox hardware.
