Client: The Space
Project: SS/14 Campaign
Agency: Modern Museum
Context:
The Space is a chain of small boutique stores across South Africa which specialises in locally-made, designer garments and high-end bric-a-brac. Each season, they implement in-store and social campaigns to sustain customer engagement and promote seasonal sales.
Action:
We created a fictional 'jungle-state' in which to explore unique imagery perspectives and graphic marks that portray the 'African Aesthetic' in an updated fashion. The campaign went across social, platforms in-store graphics, printed media, billboards and incorporated the use of gif's to breathe life into online presence.
Roles: Ass. Creative Director, Designer
I worked exclusively on this project to develop the concept; define visual direction and design elements; as well as art direct supporting photoshoots and imagery.
Thanks.
