Brief
Rebrand Warburtons. There is running comeptition between fresh bread and pre packaged bread. Make people choose Warburtons.
Idea
Package Warburtons Toastie bread in brown packaging much like fresh bread is packaged in. in special packs there will be a slice or perhaps a whole loaf that when toasted shows a W. Competion idea like wheres wally but wheres 'w' arburtons. These are print posters
