Because the FIAT relaunch in the United States in 2011 using celebrity singer/actress, Jennifer Lopez was unsuccessful, we were challenged to create a campaign that not only relaunched the FIAT, but also combated the negative mindset that was created due to the J.Lo campaign. We created a new target audience called, "The Extreme Thrill Seeker." This person seeks to be "Abarth Approved," just like our Abarth Legends. The following are major delverables for the campaign.
FIAT Homepage
FIAT Hall of Legends Page
FIAT Facebook Page
Campaign Members:
Dave Corbin
Theon Freeman
Sean Martelli
Cali Ritson
Monica Torino
Dave Corbin
Theon Freeman
Sean Martelli
Cali Ritson
Monica Torino
