This brief is about the future of coffee drinking and as a result the focus should be entirely on the 16-25 year old demographic. As so, we decided to create an easy to take product, a flavoured liquid yogurt mixed with coffee, not also because it’s an appealing new product but also because it doesn’t require much time to prepare it. Our product’s name is Yoffee, joining yogurt and coffee in the same word. With Yoffee, we avoid the use of instant coffee and anything requiring the purchase of an electric machine to make it like the use of pods/ capsules. We’ve created five different flavours - peach, kiwi, blueberry, banana and strawberry - with their respective different packages. Besides that, the package has a curved shape that easily adapts to shape of a person’s hand, making it also an easy drink to grab and go. MAR'15