Nike Defy look book
This concept booklet was developed to showcase the range of MLB in-store displays citrus developed for the Nike MLB Defy campaign in 2011. The in-store marketing material was the brain child of Creative Director, Jeff Dooley, with production headed by Andrew Maudlin, assisted by Mathew Fitchen. The book displays some of what inspired the campaign by combining POS items, candid shots, concept drawings and notations allowing a behind the scenes glimpse into what it takes to produce a POS campaign of this scale.
