Fill Forever is a reusable water bottle engineered by EPAL - the water company in Lisbon. The bottle was created as an effort to increase the tap water consumption in the portuguese capital, by offering great price and design.
In the advertising course, we were challenged to create a communication campaign for this product, composed of three elements: an outdoor, a billboard and a press ad. My campaign was based on consumer testimonials, hence the use of doodles to express the benefits of using Fill Forever.
