Brick Lane London dry gin is an urban cool gin that is fashionably modern but with an element of heritage and bespoke craft. Brick Lane is unique, exclusive and stands out as being different to the current market. With cool cucumber, smoked cherry and Columbian cocoa, it’s infusions are exciting. The cutting edge range and design are sure to attract the young urban man.
The sole focus of Brick Lane is into the craft of the gin. The gins are produced in limited edition batches with only 10 batches being produced of each variant. Every bottle is signed and sealed by one of the skilled makers. You can find out about each of the distillers on the back of each bottle, each having unique characteristics influencing their infusions and a symbol to match this. Due to the low number of batches, the whole range shares the same bottle, but each has a different label and seal stuck on.
The bottles are something special too, each one is hand crafted with dark clear glass, highlighting the detailed distilling process inspired by the old alchemy bottles. The logo is then etched into the bottle and filled with a white paint. The cap is formed from aluminium and engraved with the brick lane logo, this gives it a modern and high quality feel. After the bottles are sealed a tag is added that is signed by the maker, this emphasises the fact that you have bought a truly one of a kind gin.
Brick Lane Gin will be sold in bars and niche alcohol shops mainly in London and some of the UK. It will be a mid priced product so that it’s affordable to the target audience, but expensive enough that it’s unique approach is appreciated.
The gin will be placed in urban bars where groups go to relax and socialise. Whether in the evening after work with a friend, or a nice afternoon at the weekend with mates. This gin brings high spirits and luxury to a busy lifestyle.
To go with the gin there is a collectable range of gin stirrers, each made from metal and stamped with the makers symbols. These would be placed in bars and served with the drinks.
When you purchase a bottle you will see the detail and craft behind the gin, and enjoy knowing that you are drinking something special. The design shows that it is not your typical sophisticated person’s drink, but an exclusive vibrant drink that can be enjoyed with leisure.
