YCN: P&O Campaign
Advertising Campaign
Advertising Campaign
My entry for the YCN competition for the P&O brief which was to advertise the company and ships as they released two brand new ships. The brief was quite open and I have been on their ships lots of times, and my mum always said her holiday begins as soon as she's on board. The images are mainly representations of the idea - the posters would be photoshop manipulations but to get the idea across in a smooth way I decided to illustrate it.
I used the idea of "your holiday begins as soon as you step on board" and used it on the idea that images could be placed on escalators - steps and zebra crossings - things you step onto.
I used the idea of "your holiday begins as soon as you step on board" and used it on the idea that images could be placed on escalators - steps and zebra crossings - things you step onto.
