Branding & Packaging design

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for NA Museum

The National Archaeological Museum is the largest museum in Greece and one of the world's great museums. Its abundant collections, with more than 11,000 exhibits, provide a panorama of Greek civilization from the beginnings of Prehistory to Late Antiquity.

This is a student project for ATEI of Athens. Branding and packaging design for National Archaeological Museum's souvenir store.

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In Greek mythology, a little owl traditionally represents Athena, the virgin goddess of wisdom, or Minerva, her syncretic incarnation in Roman mythology. Because of such association, the bird has been used as a symbol of knowledge, wisdom, perspicacity and erudition throughout the Western world.