Amalia Maior is the name of a make-up artist from Romania that works for her own make-up salon named Melami. Amalia wanted a corporate identity for herself that represents her raw personality. Amalia is crazy about flowers. Her entire salon it is adorned with flowers, also in her spare time she is a craft designer.
She wanted her logo to be memorable, springlike and colorful.
Amalia Maior wants to create satisfying experiences for her customers, where the customer feel unique when hiring the service. Therefore a campaign was generated through a mug which has printed her favorite slogan about beauty. Random costumers from town who have went to the salon and have left their contact details received later a mug. The idea of her little campaign is to establish a long-term relationship with her costumers.
Amalia Maior visual identity consists of:
+ Logo
+ Business card
+ T-shirt employees
+ Mug exterior design
