We’ve turned up the minutes on Big Bundles sims – so in the next chapter of Be More Dog we find our cat in his very own Jay-Z / Kanye music vid. Turning up the base, and living big with his hype dawgs.

With timings and budget against us, we managed to transform what was supposed to be a re-edit of an old ad, into a sleek, simple, hard working DR campaign.

Worked with directors Tim & Joe at Friend, and photographer Luke Kirwan.
30' DR TV
GIGABOOM!
Print image, this also ran in a variety of layouts and as an animated version for our digital 6 sheets and online display.
Big Turned Up
Published:

Big Turned Up

A rap style music video featuring our cat and his homies as part of the O2 'Be More Dog' campaign to sell their now even bigger sim deals.

Published: