Concept: Share the World
Instagram. Flickr. Twitter. Facebook. They all invite you to share. But when was the last time you shared something that really surprised your friends? Inspired them? Made them see you in a new light?
This piece positons the Citi AAdvantage card as a passport to countless experiences worth sharing. Familiar words and phrases of social media are used in a fresh way to draw the link between sharing in all the amazing experiences the world has to offer and the rich benefits of the Citi / AAdvantage Platinum Select World Mastercard.